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Innovative Insulation is the world leader in manufacturing and wholesale of radiant barrier products. The company specializes in a reflective insulation with cost-saving residential, product, industrial, and agricultural applications.
The Challenge
Innovative Insulation had its sights set on company growth an expansion into new markets. They came to Amuse to help optimize their search and social media efforts to bring in higher quality leads in larger quantities.
Strategy & Implementation
First, Amuse conducted an extensive audit of the existing social and search strategy to identify current strengths and weaknesses. Then, the team undertook a complete strategic restructure with a refreshed approach to attract better leads for the company.