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Max Industrial Solutions (MIS) had long had success through word of mouth and traditional channels, but it found itself falling behind the times: its brand was not ranking in online search and had fewer digital visitors than the company sought. To propel the brand forward, Amuse created a brand lift plan that updated the brand’s online presence.
As a Houston-based supplier of premium goods for heavy-duty industries, the company was also not ranking as well as it wanted to on search engines across the board. Amuse implemented a complete SEO and social campaign to help MIS increase its rankings.
The Challenge
As a B2B vendor whose products have applications across multiple verticals, MIS needed to rebalance its brand to appeal to a variety of potential clients, while being careful not to encroach on competitors that it frequently worked alongside.
Amuse was tapped to create a brand redevelopment plan that would give MIS a unique look and attract more online visitors. MIS was also having trouble ranking in search engines across the board. As a B2B vendor, it needed a broad set of terms to rank in so it could reach a wide variety of audiences.
Branding
Amuse visited MIS’s office in Houston to get a feel for the values of the company and the common themes found in its workplace. Based on what the company stands for, our creative team worked closely with the client to craft a unique and meaningful logo that is immediately identifiable as belonging to the MIS brand and values.
UX & UI Design
Our team went through a comprehensive analysis of the MIS website and evaluated the user journey as it stood at the time. We found multiple opportunities for improvements that would streamline users’ search for information and increase their positive experiences with the site.
Because MIS was poised for significant future growth, the team anchored the website redesign on a strong, cutting-edge CMS that would easily scale content along with future business development.